Audience/Reach
Delivering over twice the monthly page views of Epicurious, and more monthly uniques then Cooks.com or AOL food, PlateFull reaches a huge community of cooking enthusiasts and food lovers through its various sites.
PlateFull users are highly engaged in the sites, which provide a great platform from which brands can be naturally injected into the conversation. This audience of influencers not only call the shots in the kitchen, they celebrate their successes and stories within the online peer community on PlateFull.
Core Enthusiasts
People who use sites with social components are much more likely to create Halo effects for brands. In one study, 37% site users learned about a new product or service from a social networking site and of those, 68% discussed their experience on their social network (ROI Research Inc). Platefull delivers Core Enthusiasts.
By the Numbers
Moms have a higher composition on PlateFull than any other top food community site
- 22% Composition
- 161 Index
More than 7 out of 10 PlateFull members do not visit other top food sites
22% of Babble's Top 50 Mommy Food Blogs are found in PlateFull